Brand and social media
A brand people recognise, and social media that keeps it in front of them.
We work out how you should be positioned, how you should sound and how you should look. Then we keep it showing up every week on the platforms your people actually use.
Most organizations have a logo, a few colours and a different description of themselves on every platform.
We pull that into one clear position and a look your whole team can use without waiting on a designer. Then we put it to work, week after week, on social media and everywhere else people check before they call you.
Fay Chapple leads the brand strategy. Stacy Maynard leads the social media.
Brand
Get the foundations right once.
Fay has spent her career building brands, from franchise systems to consumer businesses, so the positioning gets settled first and the design follows from it.
- Positioning, and the one sentence that explains what you do
- Messaging for your website, profiles and proposals
- A logo refresh, colours and type
- Templates for social posts, slides and documents
- A short brand guide your team will actually open
Social media
Showing up every week, without it taking over your week.
We plan a month at a time, draft posts, carousels, short video and captions in your voice, design them from your own templates and schedule everything across your accounts. You approve every piece before it goes out, and you get a plain English note each month on what worked.
Stacy has trained business owners on social media for years. If you would rather keep it in house, we set up the system and teach your team to run it.
Where AI comes in
More from every idea, with a person on every post.
We use AI to turn one interview, talk or podcast episode into a month of posts, to draft captions that sound like you and to keep your listings fresh. The voice stays yours.
One session, a month of content
A single planning conversation gives us enough to draft the whole month, sized for every platform you use.
Your brand rules built in
Your words, your colours and your no go topics are set up once, so every draft starts on brand.
Profiles and listings kept current
Google Business Profile, LinkedIn and the other places people look first, updated as part of the monthly work.
Want to run it yourselves?
We can build the whole setup inside your organization as a Marketing AI Unit, and train your team to use it.
How an AI Unit worksHow it works
From first call to a month of content.
1
A brand call
We look at what you have now and what is not working.
2
A one page plan
Brand work, social media or both, with the price in writing.
3
Build
Foundations first, then your templates and the first month of content.
4
Run or hand over
We keep it running, or we train someone on your team to take it on.
Who does the work
The people on your account.
Leads the work
Stacy Maynard
Stacy runs the weekly side: the content system, the templates, the scheduling and the AI drafting that keeps your accounts moving.
Co-founder
Fay Chapple
Fay sets the brand before anything gets posted. What you stand for, how you sound, and the one sentence people should repeat about you.
Tired of describing yourself differently on every platform?
Book a call and bring your website and your social accounts. We will tell you what we would fix first.